Mature digital marketers understand that an account’s number of followers isn’t equivalent to its true value. However,having a huge following isn’t exactly a terrible thing,either. That’s why professionals undergo search engine optimization training to improve these numbers,among many things. Whether you like it or not,social media users look at these numbers,which affects their decision whether to follow you or not. Better social media following means you’ll have bigger chances to reach a wider audience and increase your influence. So,how exactly can you boost your social media following? Here are some ways:
Optimize Live Streaming Videos
One of the things about social media that digital marketers can capitalize on is its immediacy. If you have something to share with your audience,you can do it right away with a live video. When done properly,you can expect increased brand awareness,new followers,and better engagement with your exisiting audience.
Share Better Content
Proper social media marketing isn’t just about curated feeds and scheduled posts. More than the quantity,it’s all about sharing high-quality,professionally curated content that’s specifically created for increased social media following. Instead of focusing on “branded” content,it’s more effective to create posts that people can relate to. What kind of tone should it have â funny or emotional? Try to make each post unique and personal. After all,you’re trying to connect to people.
Follow Relevant Accounts
Getting a follow usually starts with being a good follower. Look for the accounts of real people and businesses that are similar or relevant to yours and give them a follow. This is the first step to build your own following,as this will allow you to interact with others within the same industry or have similar interests. Often,a simple follow can guarantee you a follow back,especially once they’ve seen how valuable your content is.
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